EOS is the acronym for the company’s full name, Evolution of Smooth. It is a brand of flavored lip balms that has dominated the market, taken over the fashion and beauty magazines, and many have embraced this brand as their own. This lip balm brand has solely encouraged growth in the beauty industry and it is considered to be the second-best selling lip balm brand with a net worth of $250 million dollars.
This sensational non-sticky EOS lip balm is certainly more than your typical lip balm. Unlike your ordinary chap sticks which only come in that one flat and tasteless flavor, EOS comes in 16 different flavors that you can actually taste on your lips. These little pastel balls have created such a buzz after its debut on the wall mart shelves, and now beauty editors like Cosmo and Allure are hooked, raving about flavors like grapefruit and honeysuckle. Celebrities like Kim Kardashian and Miley Cyrus have also been spotted flaunting their mini lip balm balls of EOS on the streets.
The company (evolutionofsmooth.ca) was co-founded by Mr. Mehra who saw something in the incredibly overwhelming market. Mehra had the vision to create an ‘au natural’ lip balm with an exciting feel to it. He aimed at producing a pleasant and fun lip balm that would turn dull flavored lip balm to a thing of the past. He added a twist to his packaging by designing cute, modern, and colorful pastel orbs. He initially designed the lip balm for all, however by 2017, millennial gained dominance over the greater part of sales through the purchase of more than ninety five percent of the million tubes which are sold on Amazon and Target every week. According to research, by 2020, the lip balm industry will grow to a 2 billion dollar company with EOS lip balm being the top brand worldwide.