Evolution of Smooth, or EOS, is a company that debuted in a big way. They created an innovative new product and then marketed it like geniuses. It was the perfect combination needed to launch the new brand to the top of their market. So just how did they do it?
In short, they got all the right things right. They took an existing product but made it better. They put a new spin on the traditional take of lip balm and people really liked it.
Another thing EOS(https://well.ca/brand/eos-evolution-of-smooth.html) got right was to market to millennials. The narrowed this even further to millennial women between the ages of 25 and 35 who were style-conscious.They also sold their products online on popular stores such as eBay and Amazon.
As you will see highlighted in this article by Fast Company, they mastered the art of product placement. EOS lip balms showed up in music videos by Miley Cyrus and Britney Spears, went on tour with Demi Lovato, and even were talked about by Taylor Swift.
They went beyond celebrity endorsements and built an incredible social media empire. They used Instagram and Facebook to their fullest potential and have millions of followers.
In addition, they partnered with other leaders in the industry like Keds and Disney to get their brand noticed even more. They positioned themselves to a place of popularity and their target market ate it up.
What did EOS get right? They had a great new innovative product, they targeted their demographic carefully, and they rocked the marketing. It was a win-win for everyone involved. For more information, please visit Evolutionofsmooth.ca.